{"id":620,"date":"2019-01-23T11:44:48","date_gmt":"2019-01-23T11:44:48","guid":{"rendered":"http:\/\/biznes-start.pl\/?p=620"},"modified":"2020-03-29T12:39:32","modified_gmt":"2020-03-29T12:39:32","slug":"wizerunek-firmy","status":"publish","type":"post","link":"https:\/\/biz24.com.pl\/?p=620","title":{"rendered":"Wizerunek firmy"},"content":{"rendered":"<p>O tym, \u017ce <strong>wizerunek firmy<\/strong> jest bardzo wa\u017cny chyba nikogo nie trzeba przekonywa\u0107. Przy czym chodzi tu zar\u00f3wno o to, jak firma postrzegana jest od strony finansowej i organizacyjnej, jak r\u00f3wnie\u017c z drugiej strony o to, czy jest obecna i jak prezentuje si\u0119 w internecie.<\/p>\n<p>Pierwszym testem odbioru firmy w internecie jest sprawdzenie <strong>komentarzy i opinii<\/strong> wyst\u0119puj\u0105cych  w wyszukiwarce <strong>Google<\/strong> (pojawiaj\u0105 si\u0119 z boku listy wyszukiwania wraz z ocen\u0105 firmy). W drugim kroku warto zobaczy\u0107 opinie na temat firmy na portalu opiniotw\u00f3rczym o pracodawcach &#8211; <strong>Gowork<\/strong> (wyst\u0119puj\u0105 na nim opinie pracownik\u00f3w na temat warunk\u00f3w pracy, zatrudnienia, wynagradzania, czy atmosfery wyst\u0119puj\u0105cej w firmie). <\/p>\n<p>Bardzo cz\u0119sto historia firmy oraz jej wizerunek ma du\u017cy wp\u0142yw na to, czy w og\u00f3le zostanie zawarta transakcja z klientem.<\/p>\n<p>Dlatego tak istotne jest posiadanie wszystkich niezb\u0119dnych dokument\u00f3w oraz pozwole\u0144 na prowadzenie dzia\u0142alno\u015bci biznesowej, w szczeg\u00f3lno\u015bci:<br \/>\n  &#8211; <strong>rejestracja firmy w KRS<\/strong> &#8211; odpis KRS,<br \/>\n  &#8211;<strong> rejestracja VAT<\/strong> &#8211; odpis rejestracji VAR,<br \/>\n  &#8211; w przypadku konieczno\u015bci posiadania<strong> pozwole\u0144 na prowadzenie dzia\u0142alno\u015bci <\/strong>r\u00f3wnie\u017c jest istotne, aby takie pozwolenia firma posiada\u0142a (przyk\u0142ady to transport krajowy i mi\u0119dzynarodowy, przetwarzanie odpad\u00f3w, korzystanie ze \u015brodowiska, czy po prostu budowa obiekt\u00f3w przemys\u0142owych lub handlowych).<\/p>\n<p>Bardzo istotnym elementem w przypadku zawierania transakcji biznesowej z klientem mo\u017ce by\u0107 r\u00f3wnie\u017c osi\u0105ganie odpowiednich <strong>wynik\u00f3w finansowych<\/strong> (przek\u0142ada si\u0119 na posiadanie przez firm\u0119 zdolno\u015bci p\u0142atniczej, a z drugiej strony jest to podstawowy warunek regulowania zobowi\u0105za\u0144). Z uwagi na fakt, \u017ce na rynku istnieje szereg firm zajmuj\u0105cych si\u0119 \u015bwiadczeniem us\u0142ug oceny <strong>zdolno\u015bci p\u0142atniczej firmy<\/strong>, osi\u0105ganie odpowiednich wska\u017anik\u00f3w finansowych oraz utrzymywanie nale\u017cytej dyscypliny p\u0142atniczej mo\u017ce mie\u0107 du\u017cy wp\u0142yw na postrzeganie firmy (tym samym mo\u017ce by\u0107 warunkiem zawarcia transakcji biznesowej, w szczeg\u00f3lno\u015bci zakupowej). <\/p>\n<p>Internet staje si\u0119 dla wielu firm przestrzeni\u0105 w kt\u00f3rej obecno\u015b\u0107 jest nie tylko po\u017c\u0105dana, ale po prostu bez obecno\u015bci firmy w <strong>internecie <\/strong>nie jest mo\u017cliwe pozyskiwanie klient\u00f3w dla jej produkt\u00f3w. <\/p>\n<p>Prawie 90% klient\u00f3w patrzy na wizerunek firmy w Internecie i w mediach spo\u0142eczno\u015bciowych, w szczeg\u00f3lno\u015bci sytuacja ta dotyczy firm kieruj\u0105cych ofert\u0119 do ka\u017cdego mieszka\u0144ca Polski, mog\u0105cego by\u0107 klientem firmy.<\/p>\n<p>Chc\u0105c rozwin\u0105\u0107 lub poprawi\u0107 <strong>pozycj\u0119 firmy<\/strong> w internecie, bardzo istotne jest zadbanie o takie obszary wizerunkowe jak:<br \/>\n&#8211; prowadzenie konta na <strong>Instagramie<\/strong><br \/>\n&#8211; <strong>LinkedIn<\/strong> marketing<br \/>\n&#8211; prowadzenie <strong>fanpagea<\/strong><br \/>\n&#8211; prowadzenie <strong>Twittera<\/strong><br \/>\n&#8211; prowadzenie <strong>bloga<\/strong><br \/>\n&#8211; <strong>influencering<\/strong><br \/>\n&#8211; konkursy w <strong>social media<\/strong><br \/>\n&#8211; PR<br \/>\n&#8211; przygotowywanie<strong> artyku\u0142\u00f3w<\/strong> (prasa, internet)<br \/>\n&#8211; przygotowanie i publikacja <strong>recenzji<\/strong><br \/>\n&#8211; wsp\u00f3\u0142praca z <strong>influencerami\/blogerami<\/strong><br \/>\n&#8211; <strong>Marketing Szeptany<\/strong><br \/>\n&#8211; <strong>content marketing<\/strong><br \/>\n&#8211; <strong>copywriting<\/strong><br \/>\n&#8211; <strong>eventy, szkolenia, konferencje<\/strong>.<\/p>\n<p>Oczywi\u015bcie nie ka\u017cde z wy\u017cej wymienionych narz\u0119dzi i dzia\u0142a\u0144 poprawy wizerunku firmy w internecie mo\u017cna zastosowa\u0107 do <strong> dowolnej dzia\u0142alno\u015bci<\/strong> (zale\u017c\u0105 od rodzaju produktu, kana\u0142\u00f3w dotarcia do klienta, czy sposobu dokonywania transakcji biznesowej).<\/p>\n<p> Jedno jest pewne, \u017ce coraz wi\u0119cej transakcji biznesowych realizowanych jest w <strong>\u015bwiecie wirtualnym<\/strong> i klienci poszukuj\u0105c informacji na temat firmy, mog\u0105 natrafi\u0107 na <strong>niekorzystne opinie<\/strong> w internecie (warto o nich wiedzie\u0107 i ewentualnie przeciwdzia\u0142a\u0107, w szczeg\u00f3lno\u015bci je\u015bli nie s\u0105 do ko\u0144ca prawdziwe).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O tym, \u017ce wizerunek firmy jest bardzo wa\u017cny chyba nikogo nie trzeba przekonywa\u0107. Przy czym chodzi tu zar\u00f3wno o to, jak firma postrzegana jest od strony finansowej i organizacyjnej, jak r\u00f3wnie\u017c z drugiej strony o to, czy jest obecna i jak prezentuje si\u0119 w internecie. Pierwszym testem odbioru firmy w internecie jest sprawdzenie komentarzy i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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