{"id":572,"date":"2018-05-24T19:13:31","date_gmt":"2018-05-24T19:13:31","guid":{"rendered":"http:\/\/biznes-start.pl\/?p=572"},"modified":"2022-06-23T20:39:53","modified_gmt":"2022-06-23T20:39:53","slug":"reklama-google","status":"publish","type":"post","link":"https:\/\/biz24.com.pl\/?p=572","title":{"rendered":"

Reklama Google<\/H1>"},"content":{"rendered":"

Ka\u017cdego dnia realizowanych jest kilka miliard\u00f3w proces\u00f3w wyszukiwania<\/strong> na ca\u0142ym \u015bwiecie i liczba ta stale ro\u015bnie.
\n Je\u015bli chcemy znale\u017a\u0107 cokolwiek w internecie<\/strong> (produkt, us\u0142uga, opis wyra\u017cenia, itp), wtedy uruchamiamy wyszukiwark\u0119 (najbardziej popularna wyszukiwarka na \u015bwiecie to narz\u0119dzie Google) oraz wpisujemy wyszukiwany has\u0142o.
\n W efekcie otrzymamy ca\u0142\u0105 list\u0119 najbardziej pasuj\u0105cych wynik\u00f3w wyszukiwania<\/strong>, kt\u00f3re mo\u017cemy podzieli\u0107 na dwie grupy
\n– wyszukiwanie organiczne<\/strong> – obejmuje strony internetowe, kt\u00f3re najbardziej pasuj\u0105 do szukanego has\u0142a oraz dodatkowo kolejno\u015b\u0107 ich wy\u015bwietlania zale\u017cy od pozycji strony w internecie<\/strong> (zale\u017cy od wieku i zawarto\u015bci strony internetowej, pozycji Alexa, zgodno\u015bci z wyszukiwanym has\u0142em). Google zbiera dane na temat stron internetowych za po\u015brednictwem robot\u00f3w, kt\u00f3re ka\u017cdego dnia przemieszczaj\u0105 si\u0119 po internecie w celu zebrania danych o nowo\u015bciach wyst\u0119puj\u0105cych na stronach internetowych.<\/p>\n

– og\u0142oszenia p\u0142atne<\/strong> \/wyszukiwanie\/ – obejmuje strony, kt\u00f3rych w\u0142a\u015bciciele uruchomili p\u0142atne kampanie AdWords <\/strong>i wy\u015bwietlane s\u0105 po prawej stronie oraz powy\u017cej listy stron wyszukiwania organicznego. Kolejno\u015b\u0107 wy\u015bwietlania reklam jest uzale\u017cniona od za\u0142o\u017conego bud\u017cetu, ustawionego przez w\u0142a\u015bciciela strony. Jednocze\u015bnie podczas ka\u017cdego klikni\u0119cia <\/strong>na og\u0142oszenie p\u0142atne nast\u0119puje obni\u017cenie stanu konta posiadacza reklamowanej strony (w sytuacji przekroczenia dziennego bud\u017cetu przeznaczonego na reklamy nast\u0119puje wstrzymanie wy\u015bwietlania reklamy w tym dniu).
\n – og\u0142oszenia p\u0142atne <\/strong>\/banery reklamowe\/ – wy\u015bwietlane s\u0105 na stronach nale\u017c\u0105cych do sieci reklamowej Google<\/strong> w miejscach przeznaczonych na reklamy banerowe Google. Do sieci reklamowej mog\u0105 nale\u017ce\u0107 du\u017ce portale informacyjne, portale spo\u0142eczno\u015bciowe, blogi, prywatne strony internetowe czy fora internetowe.<\/p>\n

W przypadku reklam p\u0142atnych mo\u017cliwe jest skorzystanie z dw\u00f3ch nast\u0119puj\u0105cych program\u00f3w:
\n – Adwords<\/strong> – oferta reklamowa skierowana do posiadaczy stron internetowych chc\u0105cych skorzysta\u0107 z propozycji Google w zakresie mo\u017cliwo\u015bci umieszczenia reklamy w formie og\u0142osze\u0144 p\u0142atnych (wyszukiwanie p\u0142atne lub banery reklamowe). Posiadacz reklamowanej strony mo\u017ce umie\u015bci\u0107 swoj\u0105 ofert\u0119 reklamow\u0105 na stronach wyszukiwarki Google<\/strong> lub w formie baneru reklamowego<\/strong> na stronach znajduj\u0105cych si\u0119 w sieci reklamowej Google. Posiadacz strony internetowej, kt\u00f3rej reklama wy\u015bwietlana jest w sieci reklamowej Google ponosi koszty ka\u017cdego klikni\u0119cia dokonanego przez u\u017cytkownik\u00f3w internetu (CPC jest to koszt ponoszony za klikni\u0119cie<\/strong>, kt\u00f3rego warto\u015b\u0107 ustalana jest podczas projektowania reklamy Adwords).<\/p>\n

– Adsense<\/strong> – oferta reklamowa skierowana do posiadaczy stron internetowych chc\u0105cych skorzysta\u0107 z propozycji Google w zakresie mo\u017cliwo\u015bci umieszczania na swojej stronie obcych ofert reklamowych<\/strong> (najcz\u0119\u015bciej wy\u015bwietlanych w postaci baner\u00f3w reklamowanych). Posiadacz strony internetowej na kt\u00f3rej wy\u015bwietlane s\u0105 obce reklamy ma mo\u017cliwo\u015b\u0107 uzyskania dochod\u00f3w na ka\u017cde klikni\u0119cie przez u\u017cytkownika internetu na baner wy\u015bwietlany na jego stronie. <\/p>\n

Ka\u017cda reklama w Internecie powinna by\u0107 tak zaprojektowana, aby by\u0142o mo\u017cliwe zbadanie jej skuteczno\u015bci<\/strong>. Z jednej strony mo\u017cna tego dokona\u0107 za po\u015brednictwem takich narz\u0119dzi jak Google Analytics<\/strong>, a z drugiej strony warto na bie\u017c\u0105co analizowa\u0107 pochodzenie u\u017cytkownik\u00f3w klikaj\u0105cych na nasz\u0105 reklam\u0119 (analiza adres\u00f3w IP <\/strong>umo\u017cliwia wr\u0119cz ustalenie dok\u0142adnego adresu internetowego u\u017cytkownika internetu).
\nGoogle Analytics umo\u017cliwia analiz\u0119 zachowa\u0144 u\u017cytkownik\u00f3w Internetu<\/strong>, kt\u00f3rzy odwiedzili nasz\u0105 stron\u0119 (mo\u017cna po\u0142\u0105czy\u0107 obydwa narz\u0119dzia, czyli Google Analytics oraz Adwords)<\/p>\n

Niestety nasza konkurencja mo\u017ce wykorzysta\u0107 nasz\u0105 reklam\u0119 do wyczerpania si\u0119 naszego bud\u017cetu i w takim przypadku z reklam\u0105 nie docieramy do potencjalnych<\/strong> klient\u00f3w, a jedynie uzyskujemy klikni\u0119cia na reklamowanej stronie. Dlatego wydaj\u0105c \u015brodki finansowe na reklam\u0119 Google Adwords warto kontrolowa\u0107 poziom zwrotu z takiej inwestycji<\/strong> (ka\u017cda wydana z\u0142ot\u00f3wka powinna nam si\u0119 zwr\u00f3ci\u0107 z nawi\u0105zk\u0105 w postaci dochod\u00f3w wynikaj\u0105cych z zam\u00f3wie\u0144 sk\u0142adanych przez naszych klient\u00f3w).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ka\u017cdego dnia realizowanych jest kilka miliard\u00f3w proces\u00f3w wyszukiwania na ca\u0142ym \u015bwiecie i liczba ta stale ro\u015bnie. Je\u015bli chcemy znale\u017a\u0107 cokolwiek w internecie (produkt, us\u0142uga, opis wyra\u017cenia, itp), wtedy uruchamiamy wyszukiwark\u0119 (najbardziej popularna wyszukiwarka na \u015bwiecie to narz\u0119dzie Google) oraz wpisujemy wyszukiwany has\u0142o. W efekcie otrzymamy ca\u0142\u0105 list\u0119 najbardziej pasuj\u0105cych wynik\u00f3w wyszukiwania, kt\u00f3re mo\u017cemy podzieli\u0107 na […]<\/p>\n","protected":false},"author":1,"featured_media":765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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