{"id":45,"date":"2014-01-12T10:59:52","date_gmt":"2014-01-12T10:59:52","guid":{"rendered":"http:\/\/biznes-start.pl\/?p=45"},"modified":"2020-03-29T16:39:02","modified_gmt":"2020-03-29T16:39:02","slug":"klient","status":"publish","type":"post","link":"https:\/\/biz24.com.pl\/?p=45","title":{"rendered":"

Klient<\/H1>"},"content":{"rendered":"

Zdobywanie klient\u00f3w<\/strong> jest jednym z wa\u017cniejszych obszar\u00f3w dzia\u0142alno\u015bci ka\u017cdej firmy. Bez klient\u00f3w firma nie jest w stanie funkcjonowa\u0107 poniewa\u017c nie b\u0119dzie w stanie pokrywa\u0107 swoich koszt\u00f3w sta\u0142ych<\/strong>, regulowa\u0107 swoich zobowi\u0105za\u0144 <\/strong>czy p\u0142aci\u0107 podatk\u00f3w<\/strong>. W przypadku wielu obszar\u00f3w dzia\u0142alno\u015bci musimy nawi\u0105za\u0107 szereg kontakt\u00f3w zanim uzyskamy zam\u00f3wienie<\/strong> od klienta – sukces sprzeda\u017cowy bardzo cz\u0119sto zale\u017cy od wielu czynnik\u00f3w specyficznych dla r\u00f3\u017cnej bran\u017cy.<\/p>\n

Zdobywanie rynku nie jest \u0142atwe, ale jeszcze trudniejsze jest budowanie rynku na zupe\u0142nie nowe produkty<\/strong>. W szczeg\u00f3lno\u015bci w przypadku produkt\u00f3w innowacyjnych<\/strong>, kt\u00f3re w czasie ich komercjalizacji<\/strong> nie s\u0105 jeszcze dobrze znane na rynku. W takich przypadkach niezbedne jest zaplanowanie r\u00f3znych dzia\u0142a\u0144 promocyjnych wspieraj\u0105cych dzia\u0142ania soprzeda\u017cowe, kt\u00f3re powinny by\u0107 elementem sk\u0142adowym planu marketingowego<\/strong>.
\nW sytuacji gdy oferowana paleta produkt\u00f3w nie jest w stanie pokry\u0107 wszystkich koszt\u00f3w funkcjonowania firmy<\/strong>, wtedy nezbedne jest podjejmowanie dzia\u0142a\u0144 zmieszaj\u0105cych do optymalizacji porfolio<\/strong> lub poszerzanie rynk\u00f3w zbytu<\/strong>. <\/p>\n

Im bardziej speronalizowana obs\u0142uga klienta<\/strong>, tym wi\u0119ksz\u0105 rol\u0119 odgrywaj\u0105 elementy zwi\u0105zane z zaufaniem. Jednak\u017ce na pocz\u0105tku ka\u017cdej relacji biznesowej warto zachowa\u0107 ostro\u017cno\u015b\u0107<\/strong> w szczeg\u00f3lno\u015bci w przypadku produkt\u00f3w, kt\u00f3re maj\u0105 du\u017c\u0105 warto\u015b\u0107 i jednocze\u015bnie sprzedawane s\u0105 z odroczon\u0105 lub wyd\u0142u\u017con\u0105 p\u0142atno\u015bci\u0105.<\/p>\n

Podczas nawi\u0105zywania kontakt\u00f3w z nowymi klientami warto zwr\u00f3ci\u0107 uwag\u0119 na nastepuj\u0105ce elementy:
\n – sprawdzi\u0107 dane firmy klienta<\/strong> (w internecie dost\u0119pne s\u0105 r\u00f3\u017cne raporty obejmuj\u0105ce dane finansowe oraz rejestracyjne firm),
\n – stosowa\u0107 zasad\u0119 ograniczonego zaufania<\/strong> wobec nowych klient\u00f3w (pierwsze dostawy mog\u0105 by\u0107 realizowane na podstawie przedp\u0142aty i z czasem mo\u017cna przej\u015b\u0107 na wyd\u0142u\u017cone terminy p\u0142atno\u015bci),
\n – szczeg\u00f3lnie uwa\u017ca\u0107 na klient\u00f3w operuj\u0105cych za po\u015brednictwem adres\u00f3w mailowych oferowanych przez operator\u00f3w serwis\u00f3w og\u00f3lnodost\u0119pnych <\/strong>takich jak gmail, hotmail,
\n – przy transakcjach zagranicznych uwa\u017ca\u0107 na odroczone p\u0142atno\u015bci<\/strong> (np za pomoc\u0105 czek\u00f3w bankowych, kt\u00f3rych nie jeste\u015bmy w stanie zrealizowac przed wysy\u0142k\u0105 towaru),
\n – d\u0142ugookresow\u0105 wsp\u00f3\u0142prac\u0119 warto nawi\u0105za\u0107 w formie umowy<\/strong> (podpisanej przez obie strony, dobrze jest pojecha\u0107 z wizyt\u0105 do klienta),
\n – w transakcjach zagranicznych<\/strong> warto uwzgl\u0119dnia\u0107 specyfik\u0119 kraj\u00f3w i region\u00f3w w kt\u00f3rych chcemy sprzedawa\u0107 nasze wyroby (poznanie klienta, warunk\u00f3w bizesowych wyst\u0119puj\u0105cych w kraju naszego klienta oraz bran\u017cy jest bardzo wa\u017cne),
\n – w gwarancji<\/strong> sprzedawanych produkt\u00f3w warto uwzgl\u0119dni\u0107 specyficzne warunki jego u\u017cytkowania (monta\u017c, wykorzystanie, recykling). <\/p>\n

Oczywi\u015bcie w kontaktach z klientami powinni\u015bmy si\u0119 kierowa\u0107 zasad\u0105, \u017ce klient jest dla nas kr\u00f3lem<\/strong>, jednak\u017ce w relacjach biznesowych trzeba zawsze mie\u0107 oczy i uszy otwarte<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zdobywanie klient\u00f3w jest jednym z wa\u017cniejszych obszar\u00f3w dzia\u0142alno\u015bci ka\u017cdej firmy. Bez klient\u00f3w firma nie jest w stanie funkcjonowa\u0107 poniewa\u017c nie b\u0119dzie w stanie pokrywa\u0107 swoich koszt\u00f3w sta\u0142ych, regulowa\u0107 swoich zobowi\u0105za\u0144 czy p\u0142aci\u0107 podatk\u00f3w. W przypadku wielu obszar\u00f3w dzia\u0142alno\u015bci musimy nawi\u0105za\u0107 szereg kontakt\u00f3w zanim uzyskamy zam\u00f3wienie od klienta – sukces sprzeda\u017cowy bardzo cz\u0119sto zale\u017cy od wielu […]<\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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