Wysoka rentowno\u015b\u0107 sprzeda\u017cy<\/strong> oznacza, \u017ce im wy\u017cszy wolumen sprzeda\u017cy, tym wy\u017csza warto\u015b\u0107 zysku osi\u0105ganego przez firm\u0119.<\/p>\n Rentowno\u015b\u0107 sprzeda\u017cy = Zysk \/ Warto\u015b\u0107 sprzeda\u017cy * 100 % <\/strong><\/p>\n Im ni\u017cszy zaanga\u017cowany kapita\u0142 <\/strong>w osi\u0105gni\u0119cie por\u00f3wnywalnego obrotu, tym lepiej dla firmy.<\/p>\n Zwrot kapita\u0142u = warto\u015b\u0107 sprzeda\u017cy \/ warto\u015b\u0107 kapita\u0142u * 100 %<\/strong><\/p>\n Zwrot z inwestycji (ROI) <\/strong>jest odpowiednikiem wska\u017anika rentowno\u015bci kapita\u0142u (zysk\/kapita\u0142 * 100 %) jednak\u017ce dodatkowo podaje on przyczyny pogorszenia lub polepszenia si\u0119 sytuacji firmy<\/strong>. W sytuacji, gdy firm\u0119 spotyka spadek rentowno\u015bci sprzeda\u017cy to zmuszona jest albo do wzrostu warto\u015bci sprzeda\u017cy, albo do wzrostu zwrotu kapita\u0142u (obni\u017cenia warto\u015bci zastosowanego kapita\u0142u, przy nie zmienionej warto\u015bci sprzeda\u017cy).<\/p>\n Im wy\u017csza warto\u015b\u0107 wska\u017anika ROI, tym lepiej (firma potrzebuje mniejszego kapita\u0142u<\/strong> do osi\u0105gni\u0119cia wy\u017cszych zysk\u00f3w, przy okre\u015blonym poziomie obrotu). Maj\u0105c do wyboru dwie lub wi\u0119cej opcji i przeprowadzaj\u0105c dla ka\u017cdej z nich kalkulacje wska\u017anika ROI, jeste\u015bmy w stanie wybra\u0107 mo\u017cliwie jak najlepsz\u0105 alternatyw\u0119<\/strong>.<\/p>\n Czasami podczas podejmowania decyzji biznesowych b\u0119dziemy zmuszeni do przeprowadzenia poszerzonej analizy biznesowej, uwzgl\u0119dniaj\u0105cej dane marketingowe<\/strong> na temat wielko\u015bci rynku, analizy konkurencji<\/strong>, czy te\u017c opracowa\u0107 kompletny biznes plan<\/strong>, bo tylko taka pozwoli nam prawid\u0142owo oceni\u0107 szanse planowanych inwestycji.<\/p>\n Ka\u017cda z\u0142ot\u00f3wka<\/strong> powinna pracowa\u0107 i tym samym im szybciej zwi\u0119kszymy zainwestowany kapita\u0142, tym oczywi\u015bcie lepiej dla firmy. Dlatego oczywistym jest, \u017ce im ni\u017csza kwota inwestycji, tym lepiej dla firmy, je\u015bli tylko w wyniku tej inwestycji uzyskamy podobny efekt finansowy (warto\u015b\u0107 sprzeda\u017cy).<\/p>\n","protected":false},"excerpt":{"rendered":" Wska\u017anik zwrotu z inwestycji (Return on Investment, skr. ROI) jest bardzo wa\u017cnym i wiele m\u00f3wi\u0105cym wska\u017anikiem biznesowym zawieraj\u0105cym w sobie zar\u00f3wno rentowno\u015b\u0107 sprzeda\u017cy, jak r\u00f3wnie\u017c obr\u00f3t kapita\u0142u. Wysoka rentowno\u015b\u0107 sprzeda\u017cy oznacza, \u017ce im wy\u017cszy wolumen sprzeda\u017cy, tym wy\u017csza warto\u015b\u0107 zysku osi\u0105ganego przez firm\u0119. Rentowno\u015b\u0107 sprzeda\u017cy = Zysk \/ Warto\u015b\u0107 sprzeda\u017cy * 100 % Im ni\u017cszy […]<\/p>\n","protected":false},"author":1,"featured_media":837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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});\";s:18:\"current_block_list\";a:6:{i:0;s:14:\"uagb\/container\";i:1;s:17:\"core\/widget-group\";i:2;s:15:\"core\/categories\";i:3;s:10:\"core\/image\";i:4;s:17:\"uagb\/social-share\";i:5;s:23:\"uagb\/social-share-child\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1775764472\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI.png",800,486,false],"thumbnail":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI-150x150.png",150,150,true],"medium":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI-300x182.png",300,182,true],"medium_large":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI-768x467.png",768,467,true],"large":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI.png",800,486,false],"1536x1536":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI.png",800,486,false],"2048x2048":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2017\/08\/Zwrot-z-inwestycji-ROI.png",800,486,false]},"uagb_author_info":{"display_name":"PROSUN","author_link":"https:\/\/biz24.com.pl\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Wska\u017anik zwrotu z inwestycji (Return on Investment, skr. ROI) jest bardzo wa\u017cnym i wiele m\u00f3wi\u0105cym wska\u017anikiem biznesowym zawieraj\u0105cym w sobie zar\u00f3wno rentowno\u015b\u0107 sprzeda\u017cy, jak r\u00f3wnie\u017c obr\u00f3t kapita\u0142u. Wysoka rentowno\u015b\u0107 sprzeda\u017cy oznacza, \u017ce im wy\u017cszy wolumen sprzeda\u017cy, tym wy\u017csza warto\u015b\u0107 zysku osi\u0105ganego przez firm\u0119. Rentowno\u015b\u0107 sprzeda\u017cy = Zysk \/ Warto\u015b\u0107 sprzeda\u017cy * 100 % Im ni\u017cszy…","_links":{"self":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=278"}],"version-history":[{"count":6,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":838,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions\/838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/media\/837"}],"wp:attachment":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"ROI\"](\"http:\/\/biznes-start.pl\/wp-content\/uploads\/2017\/08\/ROI-300x214.jpg\")
<\/p>\n
\nZaleca si\u0119 stosowanie wska\u017anika ROI przed podj\u0119ciem szeregu decyzji biznesowych, w szczeg\u00f3lno\u015bci:
\n – inwestycje kapita\u0142owe<\/strong> (inwestowanie wolnych \u015brodk\u00f3w firmy np. w akcje innych firm, ),
\n – inwestycje optymalizacyjne<\/strong> (u\u0142atwia decyzj\u0119, kt\u00f3re procesy i w jaki spos\u00f3b warto modyfikowa\u0107 aby uzyska\u0107 efekt obni\u017cenia koszt\u00f3w i tym samym poprawy ich konkurencyjno\u015bci),
\n – inwestycje rozwojowe<\/strong> (jakie nowe i alternatywne produkty warto wdro\u017cy\u0107, tak aby uzyska\u0107 jak najwi\u0119kszy efekt sprzeda\u017cowy),
\n – inwestycje organizacyjne<\/strong> (szczeg\u00f3lnie przydatny w przypadku inwestycji w systemy komputerowe i oprogramowanie wspieraj\u0105ce zarz\u0105dzanie firm\u0105). <\/p>\n