Wiele os\u00f3b my\u015bli, \u017ce klienci b\u0119d\u0105 do nas przychodzi\u0107 kolejkami tylko dlatego, \u017ce nasza firma w\u0142a\u015bnie umie\u015bci\u0142a reklam\u0119 w internecie<\/strong>. Niestety w praktyce tak si\u0119 nie dzieje i ka\u017cda reklama dzia\u0142a tylko w po\u0142\u0105czeniu z innymi dzia\u0142aniami. Dlatego w przypadku produkt\u00f3w bardzo spersonalizowanych, takich jak na przyk\u0142ad us\u0142ugi, bardzo du\u017ce znaczenie nabiera Networking<\/strong>. Podczas budowania sieci networkingowej istotnym jest uzyskanie sytuacji, w kt\u00f3rej o naszym produkcie lub us\u0142udze zaczyna si\u0119 m\u00f3wi\u0107 w otoczeniu<\/strong>. W tym przypadku oboj\u0119tne jest, czy chodzi tu o browarnika, oferuj\u0105cego piwo rzemie\u015blnicze, t\u0142umacza j\u0119zyk\u00f3w \u015brodkowoeurpejskich, czy niszowego artyst\u0119. Niestety budowanie pozycji firmy to raczej nie jest kwestia tygodni, czy nawet miesi\u0119cy, ale bardziej lat.<\/p>\n Za ka\u017cd\u0105 sieci\u0105 networkingow\u0105<\/strong> stoj\u0105 ludzie, kt\u00f3ry \u015bwiadomie lub nie\u015bwiadomie wchodz\u0105 w relacje mi\u0119dzy sob\u0105. Relacje<\/strong> te mog\u0105 by\u0107 czysto biznesowe, ale mog\u0105 r\u00f3wnie\u017c przerodzi\u0107 si\u0119 w relacje mieszane (biznesowo-prywatne). W\u015br\u00f3d mo\u017cliwo\u015bci budowania sieci networkingowej<\/strong> mo\u017cna wymieni\u0107: Jednym z g\u0142\u00f3wnych narz\u0119dzi pomocnych przy budowani sieci networkingowej s\u0105 wizyt\u00f3wki<\/strong>.<\/p>\n Networking <\/strong>jest bardzo wa\u017cny i potrzebny, ale bardzo cz\u0119sto \u0142\u0105czy si\u0119 on z sieci\u0105 polece\u0144 (mo\u017ce by\u0107 powi\u0105zana z systemem prowizyjnym<\/strong>, specjalnie stworzonym do tego celu). W takim przypadku niezb\u0119dne jest ustalenie kr\u0119gu os\u00f3b, kt\u00f3re spotykaj\u0105 si\u0119 z naszymi klientami. To b\u0119dzie nasza grupa docelowa, z kt\u00f3r\u0105 b\u0119dziemy chcieli utrzyma\u0107 kontakty, kt\u00f3re nast\u0119pnie mog\u0105 si\u0119 prze\u0142o\u017cy\u0107 na przysz\u0142e zlecenia (uzyskane drog\u0105 polece\u0144). <\/p>\n Wiele firm docieraj\u0105c do klient\u00f3w bazuje wy\u0142\u0105cznie na sieci kontakt\u00f3w, szczeg\u00f3lnie w takich bran\u017cach, gdzie kontakt osobisty jest decyduj\u0105cy w osi\u0105gni\u0119ciu sukcesu biznesowego<\/strong>. Dlatego warto wzi\u0105\u0107 pod uwag\u0119 ten element w naszej strategi budowania pozycji firmy. <\/p>\n","protected":false},"excerpt":{"rendered":" Wiele os\u00f3b my\u015bli, \u017ce klienci b\u0119d\u0105 do nas przychodzi\u0107 kolejkami tylko dlatego, \u017ce nasza firma w\u0142a\u015bnie umie\u015bci\u0142a reklam\u0119 w internecie. Niestety w praktyce tak si\u0119 nie dzieje i ka\u017cda reklama dzia\u0142a tylko w po\u0142\u0105czeniu z innymi dzia\u0142aniami. Przede wszystkim reklama musi by\u0107 zawsze dobrze zaplanowana i musi si\u0119 kierowa\u0107 do okre\u015blonego kr\u0119gu odbiorc\u00f3w. Inn\u0105 form\u0119 […]<\/p>\n","protected":false},"author":1,"featured_media":856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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});\";s:18:\"current_block_list\";a:6:{i:0;s:14:\"uagb\/container\";i:1;s:17:\"core\/widget-group\";i:2;s:15:\"core\/categories\";i:3;s:10:\"core\/image\";i:4;s:17:\"uagb\/social-share\";i:5;s:23:\"uagb\/social-share-child\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1775764472\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking.png",800,486,false],"thumbnail":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking-150x150.png",150,150,true],"medium":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking-300x182.png",300,182,true],"medium_large":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking-768x467.png",768,467,true],"large":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking.png",800,486,false],"1536x1536":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking.png",800,486,false],"2048x2048":["https:\/\/biz24.com.pl\/wp-content\/uploads\/2016\/09\/Ntworking.png",800,486,false]},"uagb_author_info":{"display_name":"PROSUN","author_link":"https:\/\/biz24.com.pl\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Wiele os\u00f3b my\u015bli, \u017ce klienci b\u0119d\u0105 do nas przychodzi\u0107 kolejkami tylko dlatego, \u017ce nasza firma w\u0142a\u015bnie umie\u015bci\u0142a reklam\u0119 w internecie. Niestety w praktyce tak si\u0119 nie dzieje i ka\u017cda reklama dzia\u0142a tylko w po\u0142\u0105czeniu z innymi dzia\u0142aniami. Przede wszystkim reklama musi by\u0107 zawsze dobrze zaplanowana i musi si\u0119 kierowa\u0107 do okre\u015blonego kr\u0119gu odbiorc\u00f3w. Inn\u0105 form\u0119…","_links":{"self":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193"}],"version-history":[{"count":10,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":857,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/posts\/193\/revisions\/857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=\/wp\/v2\/media\/856"}],"wp:attachment":[{"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biz24.com.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPrzede wszystkim reklama musi by\u0107 zawsze dobrze zaplanowana i musi si\u0119 kierowa\u0107 do okre\u015blonego kr\u0119gu odbiorc\u00f3w. Inn\u0105 form\u0119 reklamy b\u0119dziemy stosowa\u0107 w przypadku produkt\u00f3w masowych<\/strong>, gdzie naszym klientem mo\u017ce by\u0107 prawie ka\u017cdy mieszkaniec naszego kraju.
\nAle nawet w takim przypadku je\u015bli potencjalny nasz klient us\u0142yszy lub zobaczy nasz\u0105 reklam\u0119 w internecie, w radiu, czy w telewizji, to nie od razu b\u0119dzie chcia\u0142 kupi\u0107 nasz produkt lub us\u0142ug\u0119. W tym drugim przypadku sytuacja jest tym trudniejsza, \u017ce proces podejmowania decyzji przez klienta jest zdecydowanie d\u0142u\u017cszy i bardziej skomplikowany. Bardzo cz\u0119sto klient przeprowadza dog\u0142\u0119bn\u0105 analiz\u0119 naszego wyrobu\/ us\u0142ugi, por\u00f3wnuje go z produktami konkurencji, mo\u017ce pyta znajomych, cz\u0119sto bazuje na poleceniach<\/strong>.<\/p>\n
\nW przypadku Networkingu ludzie spotykaj\u0105 si\u0119 od czasu do czasu z wszystkimi cz\u0142onkami, lub z wybranymi osobami.<\/p>\n
\n – \u015bniadania biznesowe<\/strong> (na przyk\u0142ad BNJ, czyli Business Network International),
\n – kongresy gospodarcze<\/strong> (uczestnictwo w nich daje mo\u017cliwo\u015b\u0107 zar\u00f3wno budowy sieci kontakt\u00f3w, jak r\u00f3wnie\u017c wymiany pogl\u0105d\u00f3w, poznawania nowych mo\u017cliwo\u015bci),
\n – seminaria<\/strong> i workshop-y<\/strong> (cz\u0119sto s\u0142u\u017c\u0105 do transferu Know How),
\n – stowarzyszenia zawodowe<\/strong> (na przyk\u0142ad Izby Rzemie\u015blnicze, NOT, klastry),
\n – networking w internecie<\/strong> (fora, blogi, listy mailingowe),
\n – Platforma Linkedin <\/strong>(angielskoj\u0119zyczny Business Club).<\/p>\n