{"id":172,"date":"2016-02-14T13:15:54","date_gmt":"2016-02-14T13:15:54","guid":{"rendered":"http:\/\/biznes-start.pl\/?p=172"},"modified":"2020-03-29T16:21:01","modified_gmt":"2020-03-29T16:21:01","slug":"franczyza","status":"publish","type":"post","link":"https:\/\/biz24.com.pl\/?p=172","title":{"rendered":"

Franczyza<\/H1>"},"content":{"rendered":"

Chc\u0105c zosta\u0107 przedsi\u0119biorc\u0105 i jednocze\u015bnie maj\u0105c na celu obni\u017cenie ryzyka prowadzonej dzia\u0142alno\u015bci mo\u017cemy skorzysta\u0107 z bardzo szerokiej oferty system\u00f3w franczyzowych<\/strong>.
\n Pod poj\u0119ciem franczyzy<\/strong> rozumiemy szerok\u0105 wsp\u00f3\u0142prac\u0119 z franczyzodawc\u0105 przy sprzeda\u017cy wyrob\u00f3w lub us\u0142ug.
\n Franczyzodawca <\/strong>dostarcza nam wiedz\u0119 „know how” , prawa do korzystania z pomys\u0142u, mark\u0119, sprawdzon\u0105 strategi\u0119 dzia\u0142ania oraz wsparcie podczas codziennego prowadzenia dzia\u0142alno\u015bci przez franczyzobiorc\u0119.<\/p>\n

Co otrzymujemy od fraczyzodawcy?
\n1.\twypr\u00f3bowany i sprawdzony model prowadzenia firmy<\/strong>,
\n2.\tszkolenie franczyzobiorcy<\/strong> (przekazana zostaje mu sprawdzona idea prowadzenia dzia\u0142alno\u015bci biznesowej),
\n3.\tfranczyzodawca wspiera franczyzobiorc\u0119<\/strong> w codziennym prowadzeniu dzia\u0142alno\u015bci, w szczeg\u00f3lno\u015bci w zakresie zakup\u00f3w, zarz\u0105dzania, controllingu, czy sprzeda\u017cy,
\n4.\trealizacja przez franczyzodawc\u0119 ponadregionalnej reklamy oraz promocji marki<\/strong> (z kt\u00f3rej korzysta r\u00f3wnie\u017c franczyzobiorca),
\n5.\trealizacja projektowania wyrob\u00f3w<\/strong>, wzgl\u0119dnie koordynacja tego procesu przez franczyzodawc\u0119. .<\/p>\n

Za powy\u017csze us\u0142ugi franczyzobiorca musi p\u0142aci\u0107 franczyzodawcy ustalon\u0105 op\u0142at\u0119<\/strong> obejmuj\u0105c\u0105:
\n – cz\u0119\u015b\u0107 wst\u0119pn\u0105<\/strong>, kt\u00f3ra musi zosta\u0107 przekazana franczyzodawcy w momencie przyst\u0105pienia do jego systemu,
\n – bie\u017c\u0105ce op\u0142aty <\/strong>ponoszone przez franczyzobiorc\u0119 na rzecz franczyzodawcy, kt\u00f3rych wysoko\u015b\u0107 uzale\u017cniona jest od poziomu sprzeda\u017cy lub od osi\u0105ganego przez franczyzobiorc\u0119 zysku (czasami mo\u017cna spotka\u0107 systemy, w kt\u00f3rych warto\u015b\u0107 ta nie jest uzale\u017cniona ani od zysku, ani od sprzeda\u017cy),
\n – op\u0142ata\/ udzia\u0142 w dzia\u0142aniach marketingowych <\/strong>(wyst\u0119puje w oko\u0142o 50% system\u00f3w franczyzowych).<\/p>\n

Jako franczyzobiorca otrzymujemy produkt, kt\u00f3ry jest sprawdzony na rynku, a od franczyzodawcy mo\u017cemy oczekiwa\u0107 prezentacji jego sukcesu w postaci stworzonej przez niego sieci franczyzowej<\/strong> (osi\u0105gaj\u0105cej sukces rynkowy, kt\u00f3rego r\u00f3wnie\u017c my chcieliby\u015bmy by\u0107 cz\u0119\u015bci\u0105).<\/p>\n

Przed przyst\u0105pieniem do systemu franczyzowego warto odpowiedzie\u0107 sobie na nast\u0119puj\u0105ce pytania:
\n – jak d\u0142ugo<\/strong> istnieje wybrany przez nas system franczyzowy?
\n – ilu franczyzobiorc\u00f3w<\/strong> wyst\u0119puje w systemie franczyzowym i jak du\u017cy jest rynek?
\n – jaka konkurencja<\/strong> wyst\u0119puj\u0105 na rynku?
\n – jakie zabezpieczenia prawne<\/strong> oferuje franczyzodawca?
\n – jakie korzy\u015bci konkurencyjne <\/strong>oferuje franczyzodawca?
\n – jakie us\u0142ugi<\/strong> oferuje nam franczyzodawca?
\n – czy b\u0119dziemy posiadali prawo do zakup\u00f3w poza systemem<\/strong> franczyzowym?
\n – czy franczyzodawca posiada opis jego systemu<\/strong> w formie pisemnej?
\n – jakie szanse<\/strong> na osi\u0105ganie zysku oferuje system franczyzowy?
\n – jakie op\u0142aty<\/strong> musimy ponosi\u0107 wchodz\u0105c w system franczyzowy?
\n – czy mamy mo\u017cliwo\u015b\u0107 poznania <\/strong>innych franczyzobiorc\u00f3w (najlepiej skontaktowa\u0107 si\u0119 z min. 2 lub z 3 innymi franczyzobiorcami)?
\n – na jaki okres<\/strong> zostanie zawarta umowa z franczyzodawc\u0105?
\n – czy po sko\u0144czeniu okresu obowi\u0105zywania umowy franczyzowej b\u0119dziemy mieli zakaz konkurencji<\/strong>?
\n – czy franczyzodawca jest cz\u0142onkiem zrzeszenia franczyzodawc\u00f3w<\/strong> (krajowe, mi\u0119dzynarodowe)?
\n<\/p>\n

Korzy\u015bci<\/strong> z przyst\u0105pienia do systemu franczyzowego obejmuj\u0105:
\n – sprawdzony model biznesowy,
\n – dost\u0119p do wiedzy franczyzodawcy oraz korzystanie z wieloletniego do\u015bwiadczenia,
\n – rozpoznawalna i ponadregionalna marka,
\n – korzy\u015bci w stosunku do konkurencji,
\n – wysokie bezpiecze\u0144stwo zainwestowanego kapita\u0142u,
\n – dzielenie si\u0119 prac\u0105 z franczyzodawc\u0105,
\n – korzy\u015bci z zakup\u00f3w hurtowych (realizowanych w sieci franczyzowej),
\n – korzystanie ze szkole\u0144 i bie\u017c\u0105cego wsparcia \u015bwiadczonego przez franczyzodawc\u0119,<\/p>\n

Wady system\u00f3w franczyzowych<\/strong> obejmuj\u0105:
\n – ograniczenia swobody dzia\u0142alno\u015bci biznesowej
\n – zyskowno\u015b\u0107 i sukces franczyzy zale\u017cy od jako\u015bci systemu franczyzowego,
\n – ograniczenia w zakresie realizacji zmian systemu franczyzowego,
\n – zako\u0144czenie dzia\u0142alno\u015bci po sko\u0144czeniu okresu trwania franczyzy (najcz\u0119\u015bciej 5 – 10 lat),
\n – op\u0142aty franczyzowe (przy z\u0142ym ich dobraniu mog\u0105 znacz\u0105co wp\u0142ywa\u0107 na wyniki finansowe franczyzobiorcy).<\/p>\n

Niezale\u017cnie od rodzaju planowanej przez nas dzia\u0142alno\u015bci biznesowej<\/strong> (gastronomiczna, turystyczna, hotelarska, us\u0142ugi ksi\u0119gowe lub doradcze, czy prowadzenie stacji paliw lub sprzeda\u017c firanek) franczyza<\/strong> jest opcj\u0105 wart\u0105 rozwa\u017cenia, jednak\u017ce musimy by\u0107 bardzo ostro\u017cni, aby nie okaza\u0142o si\u0119, \u017ce po wp\u0142aceniu op\u0142at franczyzowych pozostaniemy z wymarzonym biznesem sami.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chc\u0105c zosta\u0107 przedsi\u0119biorc\u0105 i jednocze\u015bnie maj\u0105c na celu obni\u017cenie ryzyka prowadzonej dzia\u0142alno\u015bci mo\u017cemy skorzysta\u0107 z bardzo szerokiej oferty system\u00f3w franczyzowych. Pod poj\u0119ciem franczyzy rozumiemy szerok\u0105 wsp\u00f3\u0142prac\u0119 z franczyzodawc\u0105 przy sprzeda\u017cy wyrob\u00f3w lub us\u0142ug. Franczyzodawca dostarcza nam wiedz\u0119 „know how” , prawa do korzystania z pomys\u0142u, mark\u0119, sprawdzon\u0105 strategi\u0119 dzia\u0142ania oraz wsparcie podczas codziennego prowadzenia dzia\u0142alno\u015bci […]<\/p>\n","protected":false},"author":1,"featured_media":860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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